It’s hard to believe that there are actually marketers who are still not using video on their websites. What will it take to get them to see that online video is now a necessity if you want your business to not only survive, but to thrive as well.
Let’s face it, more people respond to video than plain boring text. The combination of audio and visuals makes it practically effortless for people to become engaged and absorb the information being given. If the video is compelling, it’s far easier to keep the attention of your website visitors. They’ll take action more quickly than those who get bored after reading a page or two of text.
So what are the various uses of video for the marketer who’s interested in really accelerating his or her online profits?
If you start at the natural progression of the website visitor, the first important place to use video would be the opt-in or squeeze page. From there you can use videos that: 1.) ask the visitor to confirm and whitelist their email address by following certain steps; 2.) thank them for taking the right action and provide instructions for downloading the free incentive products; 3.) provide value by offering beneficial information at no cost; 4.) describe the “Offer”… the products or services you are selling; and 4.) thank them for their purchase.
Read more on Build A List Fast With Video Opt-In Profits…